Rowan

Sustainability Consultant, Greenstone+
  • Greenstone+
  • United Kingdom
Willemien Bax

Head, OECD Forum, OECD

Willemien Bax is currently Head of the OECD Forum, the Organisation's largest annual public event. Ms Bax, a Dutch national, has over 20 years of experience in public affairs, working with governments, as well as non-governmental organisations and the private sector. Prior to joining the OECD, from 2001 to beginning 2010, Ms Bax worked with the European Consumers Organisation (BEUC) as Deputy Director-General where she oversaw BEUC’s public affairs and media relations strategies in a number of public policy areas ranging from transparency and governance to food, environment, health, economic and legal affairs. In 2004, she initiated a training programme financed by the European Commission, for all consumer organisations in the EU, as well as potential EU-candidate countries. The training focused on giving consumer organisations the tools to develop effective public affairs and communication strategies. In 2009, in her capacity as European Chair of the Trans Atlantic Consumer Dialogue, she contributed to debates on major international public policy issues such as financial regulation, innovation and energy efficiency.
John Elkington

Founder & Chief Pollinator, Volans

John Elkington is Co-founder & Chief Pollinator at Volans (2008- ), Co-founder and former Chairman of SustainAbility (1987-2008), Co-founder of CounterCurrent (1983- ), and Co-founder and former Managing Director of Environmental Data Services (1978-1983). Way back in 2004, BusinessWeek described him as “a dean of the corporate responsibility movement for three decades.” He has addressed over 1,000 conferences. He was a Faculty member of the World Economic Forum from 2002-2008. He has served on over 70 boards and advisory boards. His 20th book was published in April: Green Swans: The Coming Boom In Regenerative Capitalism (Fast Company Press).