Digital marketing has become a crucial component of any organisation in the modern, digitally connected world. It is a technique for connecting with potential clients and engaging them with insightful material. The core of digital marketing is the use of online platforms including search engines, social media, email, websites, and mobile applications to promote goods and services. Businesses can use it to cost-effectively reach out to their target market and track their progress in real time. Digital marketing is now a crucial part of every marketing plan due to the widespread use of the internet and mobile devices. Over 50% of digital ads in the US and Canada are online, and social media marketing in the US is worth $38 billion.
Professor Hirona Matayoshi is a Professor in Applied Linguistics at Yokohama National University. She earned her B.A in Political Science at Albertus Magnus College in New Haven, CT and her M.Ed. in Curriculum, Instruction and Technology in Education (Applied Linguistics & TESOL) at the Temple University Graduate School (College of Education) in Philadelphia, USA. Professor Hirona Matayoshi is bilingual in English, Japanese, and Semi-lingual in the Okinawan language (designated as an endangered language by the UNESCO since 2009). Prior to joining the faculty at Yokohama National University, she was an Associate Professor at Osaka Seikei University Department of Global Tourism and Business, she was an Associate Professor at the Graduate School of Language and Culture at Osaka University, a Lecturer at Rikkyo University and Sophia University in Tokyo, Japan. Professor Matayoshi's research centers around 3 themes: The first theme is based upon Bilingual Education that focuses upon the preservation of indigenous languages and culture. The second theme is Applied Linguistics (Curriculum Development) including governmental policies (OECD) architecturally influencing global education. The third theme is using the first and second themes to examine and assist Intangible Heritage volunteer groups to sustain their cultural heritage (language, art, and architecture) through merging all possibilities to promote and reconstruct.