Willemien Bax is Head of the OECD Forum, she has over 30 years of experience in working with governments, as well as non-governmental organisations and the private sector. Prior to joining the OECD, Willemien worked with the European Consumers Organisation (BEUC) where she oversaw BEUC’s public affairs and media relations strategies in a number of public policy areas ranging from transparency and governance to food, environment, health, economic and legal affairs. She managed a training programme financed by the European Commission, for all consumer organisations in the EU, as well as potential EU-candidate countries. The training focused on giving consumer organisations the tools to develop effective public affairs and communication strategies. In her capacity as European Chair of the Trans Atlantic Consumer Dialogue, she contributed to debates on major international public policy issues such as financial regulation, innovation and energy efficiency.