Isn't much of the increase in "public support" due to the skyrocketing amount of fertilisers being bought across Africa, which is certain to ruin their already fragile soils and deoxygenate what little freshwater they have? Who is benefitting? A few large agrichemical companies in rich countries, keen to expand their markets in less technically proficient parts of the world while regions such as Europe get smarter about their use. The quality of public support matters more than the numbers. Nature-based solutions are cheaper, and better tailored to geographical specifics. Tackling diffuse pollution from agriculture and redirecting those fines to support non-polluting and biodiversity-enhancing farms will quickly change the behaviour that has been allowed to wreck ecosystems the world over.