Digital marketing has become a crucial component of any organisation in the modern, digitally connected world. It is a technique for connecting with potential clients and engaging them with insightful material. The core of digital marketing is the use of online platforms including search engines, social media, email, websites, and mobile applications to promote goods and services. Businesses can use it to cost-effectively reach out to their target market and track their progress in real time. Digital marketing is now a crucial part of every marketing plan due to the widespread use of the internet and mobile devices. Over 50% of digital ads in the US and Canada are online, and social media marketing in the US is worth $38 billion.
Theodoros P. Dimopoulos
Scientific Associate - Ph.D. Candidate, Hellenic Parliament - University of Thessaly
Till January 2015, I have worked as a Social Worker at the National Health Operations Center, Greek Ministry of Health. In 2014 I have accomplished my MSc studies in Health Economics & Management. At the moment I'm enrolling my PhD on Thermal, Wellness Tourism and Rehabilitation aspiring to elaborate on the barriers and perspectives regarding the relevant industry in Fthiotida Regional Unity. Prior to that I have worked as a Social Worker at the European Cultural & Research Center of Athens in collaboration with Municipalities of Zografos and Kessariani, while in the past I have worked either as a Social Worker, or as an Administrative officer in several private Healthcare Units/Long term care units, such as Polyclinic Group, etc. As of 2012 and according to a Ministerial mandate I was appointed as a Board Member of Interconnected General Hospitals of Lamia - Amfissa - Karpenisi, keeping this position for approximately one and a half year. As of October 2016 till November 2019 I have been appointed by the Minister of Labor, Social Insurance & Social Solidarity as the Head of the Board of Directors at the Social Welfare Center of the Region of Central Greece (Public Law Legal Entity - Governmental Organisation) which is the main regional-level social care provision services cluster, trying to contribute to the implementation of the Greek Government's strategic plan on social care, foster care, "DI", family care and people with special needs protection. In parrallel, between the the same period I have been an Alternate Member of the Board of Directors of the first National Adoption & Foster-care Council in accordance to the relevant Ministerial Desicion. I have also been an elected Member of the BoD at the Hellenic Healthcare Services Association, carrying duties of the Chief Communications Officer, as of 2017 I am a Member of the European Commission’s SCHEER Committee on Rapid Risk Assessment of Healthcare and Environmental Risks, participating in annual in person one-day/two-day external experts' meetings with focus on public health risks assessment, while as of November 2021 till June 2022 one of the 60 delegates of the European Health Parliament's 7th Edition working as a Member of the Sustainable Health Systems Commitee. Finally, my current professional capacity is linked to the Hellenic Parliament's function, as I'm an MP's Scientific Associate, providing assistance regarding daily institutional obligations, parliamentary control and cognate activities.
Multicultural professional with several years of experience in the design, implementation, and management of international initiatives aimed to empower diverse groups worldwide. He is an expert at creating strategic partnerships and securing collaborations efforts across sectors. As Director of NGLCC Global Division, Erasmo works with LGBT chambers of commerce worldwide to share best practices, lessons learned, and create engagement opportunities with stakeholders from the international corporate and public sector, and multilateral organizations to advance supplier diversity initiatives, create awareness for diversity and inclusion (D&I) matters, and support the growth of LGBTI-owned small and medium enterprises (SME’s). Erasmo has also conducted qualitative research work at the Brookings Institution, one of the world's leading Think Tanks, where his portfolio focused on analyzing illegal economic activities, sociopolitical challenges, energy, and security matters throughout Latin America and the Caribbean, Middle East, East Africa, and South East Asia. Erasmo holds a Master of Science in Business and Financial Economics from the University of Greenwich in London where he resided for a few years. He received a Bachelor of Arts in Economics and a Bachelor of Arts in International Studies from George Mason University in Fairfax, Virginia. He is originally from Lima, Peru and is fluent in English and Spanish.
Born in Vaslui, Romania, Roxana is a social entrepreneur focused on economic inclusion of vulnerable persons. Roxana is a dynamic impact-driven professional who loves connecting seemingly disparate phenomena and stakeholders for positive change. She has developed and led global programs and partnerships in UiPath to make automation education more accessible and inclusive. She used emerging technologies to reduce environmental impact and operational costs in FMCG, and she is now deploying such technologies to scale social work.
Digital Transformation at UK Department of Health - CAPE Policy Fellow, CSaP, University of Cambridge, UK, UK Department of Health
Diane has nearly 15 years’ experience leading digital initiatives and transformation programmes in the public, private sectors, international and mission-driven organisations. She is a Digital transformation and organisational agility expert. She is passionate about creating positive social impact through designing, implementing digital strategies, whilst developing and testing system change frameworks that foster the development of sustainable digital capability. Diane is French and Mexican, she’s started her career as a journalist and European correspondent for the Mexican Association of Journalists. She then joined the Telecommunications industry where she led on the development of innovative digital health experiments and various multi-million pound nation-wide transformational programmes, respectively in France (SFR-Vodafone) and the UK (EE-British Telecom). She enriched her portfolio of experience by transferring her knowledge and expertise from the private sector to International Organisations (World Economic Forum) and NGOs (Ashoka Foundation, British Heart Foundation, Blockchain Climate Institute), whilst fostering public-private-academic collaborations, which she highly values and nurtures. With a similar approach to her work, drawing on academic knowledge and private sector best practices, she is now part of the Digital Strategy and Policy unit at the UK Government Department of Health, where she is responsible for advising on digital transformation and agile capability building strategies across the healthcare system. Diane has an academic background in Law from Paris II Pantheon ASSAS, a Bachelor in Entrepreneurship (Bsc.) from the Paris Chamber of Commerce Business School, a Master of Business Administration (MBA) from the Paris School of Graduate Management, a Master of Public Administration (MPA) from the London School of Economics and Political Science. She is currently pursuing an Executive Doctorate in Public Affairs (EDPA) with the University Paris Dauphine, and was selected in April 2022 CAPE Policy Fellow with the Centre for Science and Policy at the University of Cambridge, UK.