Jordan is Co-founder & COO of Labfront, a global startup specializing in digital biomarkers and analytics. It is well known for its health research platform Labfront, and was recognized as one of the world’s top COVID-19 innovations by the World Economic Forum (WEF).

He is also Co-founder of nonprofit organization PhysioQ aimed at democratizing access to health research by providing affordable research tools and educational resources.

Jordan is widely recognized as a Technology Leader for Good, regularly speaking at the United Nations Economic Commission, the African Union, and world conferences, showing what's possible when technology companies aim for impact.

In 2021, he was recognized by the Globe and Mail’s Report on Business as one of the Top 50 Canadian leaders creating change.

Prior to founding Labfront, Jordan was one of the founding team members of Nordic Medical Centre, located in Addis Ababa, Ethiopia. During this time, he also led the successful creation and launch of Ethiopia’s first full-circle Emergency Medical Services (EMS) system. Short documentary on their work can be viewed here.