Born in Barcelona, studied at ESADE Business school, where graduated on Business Administration and MBA. Currently head of Marketing for EMEA for Barbie and Dolls portfolio. As such, she is responsible for the reputation and perception of one of the best-loved, most talked about and most widely recognised brands in the world, Barbie, that has been inspiring the limitless potential of girls for more than 60 years. Ferrer is a firm believer in the power of Barbie as the ultimate empowerment brand, embodying the belief that girls should never know a world, a job, or a dream, women haven’t conquered.