Digital marketing has become a crucial component of any organisation in the modern, digitally connected world. It is a technique for connecting with potential clients and engaging them with insightful material. The core of digital marketing is the use of online platforms including search engines, social media, email, websites, and mobile applications to promote goods and services. Businesses can use it to cost-effectively reach out to their target market and track their progress in real time. Digital marketing is now a crucial part of every marketing plan due to the widespread use of the internet and mobile devices. Over 50% of digital ads in the US and Canada are online, and social media marketing in the US is worth $38 billion.