Andrea Gómez (CMO). She has a strong experience in creativity/design, marketing and communication. She holds a Master in research & dissemination of the Cultural Heritage and a PhD in Communication / Marketing about Smart Destinations, which verses about the use of ICTs for the dissemination and protection of the cultural heritage based on the needs of the new generations as Millennials, Z and Hashtags. Andrea works actively in product/service development, working on solutions that are focused on the final users (citizens & visitors) with methodologies as Design Thinking & co-creation, developing solutions that are directly based on the social & cultural needs. /// Antonio J. Jara (CEO), founder of HOP Ubiquitous S.L. (www.hopu.eu), and chair of Data Quality and IoT in IEEE. He did his PhD (Cum Laude) at the University of Murcia (UMU), Spain. These PhD results present a novel way to connect objects to Internet-enabled platforms in an easy, secure and scalable way. He also carried out a MBA and entrepreneurship formation in the ENAE business school and UCAM (2012). He received entrepreneurship awards from ENAE (sponsored by SabadellCAM financial services), emprendeGo (sponsored by Spanish government), IPSO Alliance Award (Sponsored by Google) for its disruptive innovation in the IoT, selected and mentored by the acceleration program FIWARE. Antonio Jara as part of HOPU is focused on the Smart Cities market with solutions for citizens engagements and environmental monitoring (air quality sensors). Antonio Jara has also participated in over 100 international events about Internet of Things as Speaker, over 100 international publications / papers (~5000 citations and impact factor h=37), he holds several patents in the IoT domain and finally he has advised in the IoT domain to companies such as Microsoft and Fujitsu.

Willemien Bax is currently Head of the OECD Forum, the Organisation's largest annual public event. Ms Bax, a Dutch national, has over 20 years of experience in public affairs, working with governments, as well as non-governmental organisations and the private sector. Prior to joining the OECD, from 2001 to beginning 2010, Ms Bax worked with the European Consumers Organisation (BEUC) as Deputy Director-General where she oversaw BEUC’s public affairs and media relations strategies in a number of public policy areas ranging from transparency and governance to food, environment, health, economic and legal affairs. In 2004, she initiated a training programme financed by the European Commission, for all consumer organisations in the EU, as well as potential EU-candidate countries. The training focused on giving consumer organisations the tools to develop effective public affairs and communication strategies. In 2009, in her capacity as European Chair of the Trans Atlantic Consumer Dialogue, she contributed to debates on major international public policy issues such as financial regulation, innovation and energy efficiency.

Vincent F. Hendricks is Professor of Formal Philosophy at The University of Copenhagen. He is Director of the Center for Information and Bubble Studies (CIBS) funded by the Carlsberg Foundation. Hendricks is the author of multiple books on logic, methodology, formal epistemology, attention economics, information theory and bubble studies and has been was awarded a number of prizes for his research among them The Elite Research Prize by the Danish Ministry of Science, Technology and Innovation, The Roskilde Festival Elite Research Prize, Choice Magazine Outstanding Academic Title Award and The Rosenkjær Prize. He was Editor-in-Chief of Synthese: An International Journal for Epistemology, Methodology and Philosophy of Science between 2005-2015.