Andrea Gómez (CMO). She has a strong experience in creativity/design, marketing and communication. She holds a Master in research & dissemination of the Cultural Heritage and a PhD in Communication / Marketing about Smart Destinations, which verses about the use of ICTs for the dissemination and protection of the cultural heritage based on the needs of the new generations as Millennials, Z and Hashtags. Andrea works actively in product/service development, working on solutions that are focused on the final users (citizens & visitors) with methodologies as Design Thinking & co-creation, developing solutions that are directly based on the social & cultural needs. /// Antonio J. Jara (CEO), founder of HOP Ubiquitous S.L. (www.hopu.eu
), and chair of Data Quality and IoT in IEEE. He did his PhD (Cum Laude) at the University of Murcia (UMU), Spain. These PhD results present a novel way to connect objects to Internet-enabled platforms in an easy, secure and scalable way. He also carried out a MBA and entrepreneurship formation in the ENAE business school and UCAM (2012). He received entrepreneurship awards from ENAE (sponsored by SabadellCAM financial services), emprendeGo (sponsored by Spanish government), IPSO Alliance Award (Sponsored by Google) for its disruptive innovation in the IoT, selected and mentored by the acceleration program FIWARE. Antonio Jara as part of HOPU is focused on the Smart Cities market with solutions for citizens engagements and environmental monitoring (air quality sensors). Antonio Jara has also participated in over 100 international events about Internet of Things as Speaker, over 100 international publications / papers (~5000 citations and impact factor h=37), he holds several patents in the IoT domain and finally he has advised in the IoT domain to companies such as Microsoft and Fujitsu.