Alexander Panczuk is Director Communications Strategy and Reputation of TUI Group and Executive Director of TUI Care Foundation. As initiator of the international TUI Care Foundation he has been heading the independent foundation since its establishment in 2016.

Alexander joined TUI Group in 2014 as Head of Reputation Management and Public Affairs including the responsibility for Executive Communications and Issues Management.

Before moving to TUI Group he was Head of Youth and Consumer Policy at Vodafone Germany managing government relations and public policy of Vodafone Group´s biggest entity. Since 2010 he also served as Youth Protection Officer of the company.

Prior to joining the Vodafone Representative Office in Berlin in 2008 Alexander started his career in the Corporate Communications department of Vodafone German.

Alexander is a graduate psychologist. He studied psychology with a special focus on diagnostics, occupational psychology and business economics at the Faculty of Mathematics and Natural Sciences of the University of Düsseldorf, Germany.