My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.
Natalie Lundgren is an international project manager with experience in strategic communications, development and fundraising for initiatives and organisations that have a positive social impact on a global scale. She is currently Senior Manager of Development and Outreach at Human Rights Watch where she manages the overall development, fundraising and outreach activities for the Paris office of the organization. She oversees the production of the annual Voices for Justice dinner and is the key contact for the relationship with the Paris Human Rights Watch Committee. Prior to Human Rights Watch, Natalie had the occasion to design and launch complex international programs within the WISE initiative (the World Innovation Summit for Education). Each program in its specific way celebrates innovative social change (WISE Awards, WISE Prize for Education, WISE ed.hub, WISE Accelerator). In parallel she managed the strategic partnerships WISE developed as part of its thought leadership stream, and a number of regional side events organized in partnership with SXSWedu, Skoll World Forum, C2 in the run up to the WISE Summit. Lastly, she was the overall project manager of the production of the WISE Research Report and the WISE Books series made in collaboration with renowned authors and photographers from world over. Before joining WISE, Natalie worked on the organization of other international communication initiatives and forums including the OECD Forum in Paris and the European Development Days, co-organized with the Swedish EU presidency and the European Commission in Stockholm in 2009. Natalie holds a Bachelor degree in European Studies from King's College London and a Masters Degree in European Studies from the London School of Economics as well as the International Program Diploma from Sciences Po Paris.