Ruth van Veelen is Assistant Professor in Social and Organizational Psychology at Utrecht University, the Netherlands. Her research focusses on diversity in organisations, and particularly how gender biases and stereotypes in masculine organizational cultures affect the professional development and career choices men and women. Ruth obtained her Ph.D entitled "Integrating I and We: Cognitive Routes to Social Identification" (cum laude) in 2013. From 2013-2016, she worked at University of Twente in the field of Human Resource Development. Since 2016 she is Assistant Professor in the Groups & Identity Lab at Utrecht University. Ruth obtained several grants for her work on professional identity development and career choices of STEM talents. Ruth’s research characterizes as theory-driven, empirical-based and with direct applied relevance to practice. To this end, in her research projects she collaborates with stakeholders in for example academia, high-tech and healthcare to jointly foster (gender) diversity and inclusion at work and in careers.