Javier Diez-Aguirre

Vice President, Corporate Marketing, CSR & Environment, EMEA, Ricoh Europe

About Javier Diez-Aguirre

Javier is a world-class and award-winning (fully deserved) international marketer on a mission to get marketing better represented in the boardroom. He is a self-confessed vessel of charisma who believes that marketers need to stop moaning, ditch the jargon and become more business-minded if they want to get the recognition they crave from the almighty board. Fluent in three European languages, he’s studied and worked in various countries around the world. This makes him a master of cultural nuance, a great travel guide, worldly beyond his youthful looks but a nightmare for his accountant. His truly global approach was recognised by Inter-National-Ist Magazine when he was named an ‘Internationalist of the Year’ in 2007. During his two decades in marketing, he’s specialised in helping businesses thrive in times of change, whether they’re growing rapidly, repositioning themselves or going through M&As. And while his work has sometimes given him a few grey hairs, helping to achieve big transformations always puts a huge smile on his face. Holding a PhD in Microbial Biochemistry (that’s genetics to you and me), Javier brings a keenly scientific approach to everything that he does. He’s regularly called on by the marketing press to share his views on how to tame data overwhelm and the role of AI in marketing. He’s also a valued speaker at the International Advertising Association, the CMO Network and the Global Digital Marketing Summit as well as at the IESE Business School in London. Today, Javier is Vice President, Corporate Marketing for Ricoh Europe where he leads a large internal team and a wide range of global agencies covering branding, sponsorship, digital and PR. Before that, he was International Brand Director for Genworth Financial, a $110 billion leading insurance holding company in the United States and formerly a division of General Electric. As a die-hard sailor, Javier tries not to think too much about the beautiful warm winds of his native Spain while he slowly freezes each weekend off the coast of Southampton.

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