One man's trash is another man's treasure

400 million tonnes of plastic is generated every year and most of it ends up in landfill. What if we could use that trash? Make it into something else and retain its value? Don't throw money straight into the bin - turn it into treasure!

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Since the 1950s, mass production of plastics has accelerated so rapidly that it has created 8.3 billion tonnes of plastic waste. Unfortunately, 12% has been incinerated, and only 9% has been successfully recycled. The rest is buried in landfills all over the world. As plastic takes hundreds of years to degrade, most of it still exists in some form. What if we could recapture those legacy resources and use them to create new products, saving us from extracting raw fossil fuels in the future? While large scale urban mining may be a way off, we can capture the plastic waste we produce now and turn it back into treasure.

Losing our virginity

Scientists have called for a global treaty to end production of 'virgin' plastic by 2040 in a Science Journal report. Such a treaty would turbocharge developing full circularity in the plastic chain. Improved waste management, an optimised recycling system and clever product design can make 100% recycling rates possible if all the moving parts work in unison. To adopt a fully integrated waste-to-product mindset, we need to communicate the value proposition to producers. There are clear financial benefits to this strategy as well as sustainability aspects. Using recycled content is not only about preventing waste. It also reduces CO2 emissions and energy use, allowing companies to meet ambitious CSR objectives and pre-empt government legislation on EPR and recycled content mandates. In addition, it lessens dependence on importing raw materials, shortening supply chains and reducing costs. Losing our virginity is a goal we need to race towards.

Loops vs Lines

In a circular utopia, all plastics would be recycled back into the same products in a never-ending loop da loop. Nothing would leak into the environment; nothing would downgrade; nothing would be made from fossil fuels ever again. However, even state-of-the-art facilities have systemic and technological limitations preventing them from attaining higher recycling rates. Technically, all plastics could be converted back into fuel through advanced chemical recycling methods like pyrolysis, but it is incredibly investment and energy-intensive and not feasible for small communities. Mechanical recycling may have its constraints when dealing with post-consumer waste, but what we can't convert back into the same product, we can still make into something else.  Waste-to-product may be a line rather than a circle, but thankfully, it's a much longer line.

Bottles –to-bricks?

Lego has hit the news this month with its bricks made from recycled PET bottles. Exciting news, although it caused quite a storm on social media, where people criticised their use of rPET, an already high demand recycled material. On the one hand, the bricks are turning discarded single-use packaging into multi-use products that will last for generations. On the other hand, valuable plastic bottles that could be part of the circular economy have just been lost to the toybox. PET is the most commonly recycled plastic globally, and it is the only commercially available recycled material approved for food contact. - exactly why Lego chose it over other types of polymers. Toys need to be made from food-grade plastic because children have an annoying tendency to put things in their mouths, and other places! Regulations for food-grade plastic are prohibitively strict, but for non-food-grade items in critical sectors such as construction and automotive, there are few reasons not to use waste-to-product design.

Waste-to-product solutions

Much of the 381 million tonnes of plastic waste generated each year come from developing countries, where waste management and recycling is rudimentary at best. However, basic mechanical recycling can transform mixed, low-quality waste into long-lasting functional products such as furniture, dustbins and latrines – keeping waste out of the ocean and boosting the local economy. For example, a lounge chair made from recycled HDPE has been shortlisted in the Plastics Recycling Awards Europe 2021 for its waste-to-product design.

 "The chair shows not only that it's possible to incorporate recycled material without sacrificing aesthetics, but also that it's possible using low-key technology in remote settings," says Jaap Patijn of Searious Business.

Another remarkable opportunity for waste-to-product lies in the fishing industry, which contributes 10% of ocean plastics in the form of discarded gear and nets. For example, the Greek initiative Enaleia has collected more than 20,000 kg of used nets and upcycled them into 260,000 pairs of socks, preventing ocean pollution and providing extra income to 1000 fishers in the region.

No such thing as disposable

The pandemic forced us to temporarily prioritise health concerns over the future of our planet. Millions of people turned to disposable PPE to protect themselves and others from COVID-19 infection. These masks are used for a short time and then discarded, often littering our high streets and parks. UK retailers, Wilko and recycling specialists ReWorked came up with a possible response to the problem. Masks can be washed and shredded down into raw materials and then refashioned into products ranging from other safety materials for businesses, to building materials and furniture.

A fully circular plastic economy may be a dream, but it is not a total fantasy. Innovative waste-to-product designs like these demonstrate the possibilities. While recycling technology is developing faster and faster, pushing us closer to a cradle-to-cradle model. One thing is sure, we must let go of our take-make-waste mentality.

There is no such thing as waste, only opportunities.

(originally published on the World Economic Forum Global Agenda)

Emma Samson

Marketing Communications Manager, Searious Business

Emma Samson is British expat living in the Netherlands. She works for Searious Business – a company committed to bring plastic pollution back to zero. She is proud to join the fight against ocean plastic by spreading the word to the ears that matter.

Searious Business are game-changers in the plastics industry. A social enterprise business founded in order to prevent plastic pollution, their work involves systemic change on an international level, and accelerating brands towards circular plastic use.