#PostTruth Massachusetts Institute of Technology MIT Media Lab MIT Sloan School of Management analysis by Sinan Aral Deb Roy & Souroush Vousoughi delivers some sobering findings:
1. False news stories are 70% more likely to be retweeted than true stories are
2. It takes true stories 6 times longer to reach people as it does for false stories
3. Falsehoods penetrate discourse far more deeply & quickly than truth: when it comes to #Twitter’s “cascades,” or unbroken retweet chains, falsehoods reach a cascade depth of 10 about 20 times faster than facts
4. Falsehoods are retweeted by unique users more broadly than true statements at every depth of cascade
The kicker is that the drivers of these results are as much the human psyche and behaviour as anything.
We only have ourselves to blame!