Daily Dose of Data 9: A majority of people care about online privacy

We will present a statistic from the Digital Economy Outlook 2017 every day (until we run out!) on The Forum Network.
Daily Dose of Data 9: A majority of people care about online privacy

61% of people in the EU worry about online privacy and tailored advertising

Digital security and privacy are among the most challenging issues raised by digital services. Individuals perceive digital security as a major issue, in particular where there are significant risks of personal data breaches and identity theft. When using the Internet for online banking or shopping, the most common concern is about “someone taking or misusing personal data” (mentioned by 43% of Internet users in the European Union compared to 37% a year ago). Around 70% of Internet users in Europe are still concerned that their online personal information is not kept secure by websites. Across the European Union in 2016, more than 60% of all individuals were concerned about their online activities being recorded to provide them with tailored adverts. In Germany, France and Denmark the share was even much higher, at 82%, 70% and 68% respectively. 

OECD Digital Economy Outlook 2017

Data source

Statlink: http://dx.doi.org/10.1787/888933586331

OECD work on privacy

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Go to the profile of Hamza DIDARALY
over 6 years ago

Interesting : This chart is to be compared with the access rate of people with internet, it will show certainly a link